@jburnmurdoch
Interactive data journalist
@jburnmurdoch
Interactive data journalist
The FT has a complex relationship with sport
It all started with a labour of love for the World Cup
...from which was born FT Baseline
A weekly column online and in print
Using numbers and visuals to tell stories, test hypotheses and bust stereotypes
Two core writers plus some squad rotation
Premier League squad usage and composition
Inspired by work in the blogging community
Early season vs wages as predictor
Doubles as visual explanation of
Rightly called out for an error
Example of the clear narrative structure we aim for, even when the groundwork has been data-heavy
Notable individuals:
Kirk Goldsberry, Daniel Altman, Jonathan Liew, Sean Ingle, loads more
Brilliant blogs
Questions?
@jburnmurdoch
john.burn-murdoch@ft.com
ft.com/baseline